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U.S. smartphone in-store usage frequency 2017, by activity

Frequency of smartphone in-store usage among digital shoppers in the United States as of February 2017, by activity

The data describes a selection of key purchase decision influencers of consumers in the U.S. During the third quarter 2013 survey it was found that 69% of respondents were likely to be influenced by in-store brand or retailer-initiated activities. Six% of respondents were likely to be influenced by push notifications on their mobile device.

Look up product reviews	28	70	30
Compare prices	26	70	30
Access coupon sites or apps for in-store redemption	27	69	31
Take advantage of a promotion received via mobile device while shopping	25	66	34
Search for specific products and alternatives	22	66	34
Search for a different online retailer	20	65	35
Look for other locations for the same retailer	20	65	35
Check retailer loyalty point status	22	64	36
Place an order to be shipped to you	24	60	40
Check in-stock status at another location or online	20	60	40

U.S. smartphone in-store usage frequency 2017, by activity

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