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Distribution of tactics mobile game developers plan to use for audience growth 2017

Distribution of tactics that mobile game developers worldwide plan to use to grow their audience as of fall 2017, by level of importance

The data describes the distribution of tactics that mobile game developers worldwide plan to use to grow their audience as of fall 2017, by level of importance. According to 29% of responding developers, app store promotion had priority when it came to growing their games' audience, whereas traditional display advertising was a priority to only 2.9% of respondents.

App store promotion 29 35.3 22.2 13.5
Paid user acquisition 21.1 30.1 25.4 23.4
Social media 18 47.3 28.3 6.3
Video advertising 13.9 37.8 34 14.4
Influencer marketing 12 34.1 38.5 15.4
Interactive/playable ads 8.8 21.5 30.7 39
In-game advertising 8.3 33.3 38.2 20.1
PR activity 7.7 26.6 40.1 25.6
Traditional marketing 3.4 20.3 34.8 41.5
Traditional display advertising 2.9 11.3 28.4 57.4

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