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Leading challenges to mobile games business according to developers worldwide in 2017

Leading challenges to mobile games business according to developers worldwide as of fall 2017

The data describes the leading challenges to mobile games business according to developers worldwide as of fall 2017. The findings show, that 73.1% of responding mobile games developers thought competition was the biggest threat to their business.

Competition (amount of releases) 73.1
Rising UA costs 63.2
Rising marketing costs 47.5
Amount of free content 31.8
Rising development costs 27.8
Ad fraud 23.7
Declining consumer interest 17.5
Piracy 14.3
Price deflation 13.9
Political uncertainity and unrest 10.3
OS fragmentation 10.3
Competition from other platforms 7.6
Apple's withdrawal from 32-bit support 4.4
Other 4.1

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