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Leading Android gaming app genres reach worldwide Q2 2018

Market reach of the most popular Android gaming app genres worldwide in 2nd quarter 2018

The data presents the market reach of the most popular Android gaming app genres worldwide in the second quarter of 2018. During the measured period, Shared2you found that casual mobile games had a 58.38% reach among Android mobile device users worldwide. In the U.S., the same exact genre had the second highest penetration on Android devices in that period. Globally, the one top Android game by reach in the second quarter of 2018 was Subway Surfers. Candy Crush Saga ranked second, reaching over 19% of Android mobile device users.

Casual 58.38
Puzzle 56.65
Arcade 55.18
Action 34.49
Racing 30.35
Strategy 15.77
Card 15.37
Adventure 15.07
Board 14.2
Word 13.56
Simulation 13.39
Action & Adventure 13.09
Casino 10.46
Brain Games 8.03
Role Playing 7.98
Trivia 7.97
Educational 5.72
Pretend Play 4.54
Arcade & Action 3.45
Brain & Puzzle 1.8