The data displays the penetration of in-app advertising in top grossing games in the U.S. as of August 2016, by genre. According to the estimates, 63% of casino games contained in-app advertising. The same was true for 80% of simulation games.
Simulation | 80 |
Cards and Dice | 77.5 |
Casino | 63 |
Other | 56 |
Match-3 / Bubble | 47 |
HC/MC Strategy | 23.5 |