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Share of mobile games in the United States containing ads in 2016, by genre

Penetration of in-app advertising in top grossing games in the United States as of August 2016, by genre

The data displays the penetration of in-app advertising in top grossing games in the U.S. as of August 2016, by genre. According to the estimates, 63% of casino games contained in-app advertising. The same was true for 80% of simulation games.

Simulation	80
Cards and Dice	77.5
Casino	63
Other	56
Match-3 / Bubble	47
HC/MC Strategy	23.5

Share of mobile games in the United States containing ads in 2016, by genre

StatInvestor