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Willingness to exchange personal data for free Wi-Fi usage worldwide 2017

What would you be willing to exchange and/or do to secure a free Wi-Fi connection with a strong signal when travelling, on holiday or at a concert or stadium event?

The data describes a ranking of the risks online adults worldwide are willing to take for free or stronger Wi-Fi. During the June 2017 survey, 34% of respondents stated that they were willing to watch a 3 minute ad to secure a free Wi-Fi connection with a strong signal.

I wouldn't do, share or exchange any of the above for free Wi-Fi 45
Watch a 3 minute ad 34
Swap seats on a flight with someone else to ensure I have a strong Wi-Fi signal 12
Swap my hotel room or holiday home rental to ensure I have a strong Wi-Fi signal 11
Allow access to a photo of myself 8
Swap my concert or stadium seat with someone else to ensure I have a strong Wi-Fi signal 8
Share my personal details 8
Introduce myself to a complete stranger 7
Download an app from an unknown source 7
Share access to my personal emails 7
Allow access to my contact list 6
Allow permission to access and edit all my social media accounts 6
Leave my travel group to stay somewhere by myself 6
Allow permission to access my online dating profile 5
Willing to do something 55

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