The data shows the most common attributes smartphone users find vital in building trust in mobile apps and services' use of data as of July 2017. According to the findings, 42% of respondents stated that one of their building blocks of trust in mobile apps and services' use of data was if they could have the option to have all of their information deleted. Additionally, 38% of respondents reported that they wished to also have the option knowing what information was collected from them and what was done with it.
