The data illustrates the reasons consumers prefer streaming music to radio in the U.S. as of 2017. During the survey, 65% of consumers stated that they preferred streaming music services over radio because it perfectly matched their music preferences.
I can choose what to listen to and when | 84 |
I get plent of variety for my tastes | 78 |
Perfectly matches my music preferences | 65 |
To hear more songs by my favorite artists | 56 |
To discover new songs and artists | 49 |
No interruptions | 41 |