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Leading Snapchat brand post types 2016

Distribution of Snapchat brand posts as of February 2016, by content type

The data describes the distribution of Snapchat brand posts as of February 2016, sorted by content type. During the observed period, 25% of all brand snaps were about products. A further 15% of Snapchat posts were devoted towards events.

Product 25
Lifestyle 16
Event 15
Inside Access 12
Photoshoot/Fashion Show 11
Influencer/Celebrity 9
Call to Action 9
Other 3