The data displays the Snapchat usage penetration in the U.S. from 2014 to 2016 and a forecast until 2020, broken down by age group. In 2016, 70.1% of smartphone users aged 18 to 24 years were using the photo sharing app.
0-11 | 8.2 | 13 | 15.6 | 18.2 | 19.7 | 21.1 | 22.7 |
12-17 | 56.2 | 65.3 | 73.2 | 77.7 | 81.5 | 84.6 | 86.6 |
18-24 | 47 | 61.3 | 70.1 | 74.3 | 78.3 | 82 | 84.6 |
25-34 | 21.7 | 29.5 | 38.5 | 42.8 | 46.7 | 51.2 | 56.2 |
35-44 | 8.1 | 11 | 13.5 | 15.3 | 16.9 | 18.4 | 20 |
45-54 | 4.1 | 5.8 | 7 | 8 | 8.7 | 9.6 | 10.6 |
55-64 | 2 | 2.8 | 3.6 | 4.3 | 4.9 | 5.6 | 6.1 |
65+ | 1.1 | 1.6 | 2.2 | 2.9 | 3.6 | 4.3 | 4.8 |