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U.S. Snapchat user reach 2014-2020, by age group

Snapchat usage penetration in the United States from 2014 to 2020, by age group

The data displays the Snapchat usage penetration in the U.S. from 2014 to 2016 and a forecast until 2020, broken down by age group. In 2016, 70.1% of smartphone users aged 18 to 24 years were using the photo sharing app.

0-11 8.2 13 15.6 18.2 19.7 21.1 22.7
12-17 56.2 65.3 73.2 77.7 81.5 84.6 86.6
18-24 47 61.3 70.1 74.3 78.3 82 84.6
25-34 21.7 29.5 38.5 42.8 46.7 51.2 56.2
35-44 8.1 11 13.5 15.3 16.9 18.4 20
45-54 4.1 5.8 7 8 8.7 9.6 10.6
55-64 2 2.8 3.6 4.3 4.9 5.6 6.1
65+ 1.1 1.6 2.2 2.9 3.6 4.3 4.8