The data displays data on the distribution of mobile advertising revenue worldwide from 2012 to 2016, by format. In 2016, messaging accounted for 3.1% of the revenue, down from 4.5% a year earlier.
2012 | 48.9 | 35.7 | 15.5 |
2013 | 48.9 | 41.5 | 9.6 |
2014 | 47.4 | 45.7 | 6.9 |
2015 | 42.7 | 52.8 | 4.5 |
2016 | 42.8 | 54 | 3.1 |