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Global mobile ad revenue 2012-2016, by format

Distribution of mobile advertising revenue worldwide from 2012 to 2016, by format

The data displays data on the distribution of mobile advertising revenue worldwide from 2012 to 2016, by format. In 2016, messaging accounted for 3.1% of the revenue, down from 4.5% a year earlier.

2012 48.9 35.7 15.5
2013 48.9 41.5 9.6
2014 47.4 45.7 6.9
2015 42.7 52.8 4.5
2016 42.8 54 3.1