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Actions most commonly preceding U.S. smartphone user purchases 2016

Actions that most commonly preceded a purchase according to smartphone users in the United States as of May 2016

The data displays information on the actions that most commonly preceded a purchase according to smartphone users in the U.S. as of May 2016. According to the source, 30% of respondents used a search engine before a purchase, while 24% visited a retailer website or app.

Used a search engine	30
Visited a store or other location	30
Visited a retailer website or app	24
Visited another website or app	14
Used a map	13

Actions most commonly preceding U.S. smartphone user purchases 2016

StatInvestor