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U.S. usage of selected retail app activities 2016

Most common ways users in the United States expect to use a shopping app as of May 2016

The data describes the leading retail app activities in the U.S. During a May 2016 survey of mobile iPhone shoppers, it was found that 74% of respondents expected to be able to track their orders via shopping app.

Purchase products 74
Track orders 74
Earn rewards, loyalty points, and/or badges 73
Access and save coupons 71
Browse products 70