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Mobile device usage for product search 2015

Percentage of mobile users who use their mobile device to search for products to buy as of 3rd quarter 2015, by category

The data describes the share of mobile internet users who use their mobile device to search for products to buy. As of the third quarter of 2015, it was found that 62% of mobile users worldwide used their mobile devices to research clothes they intended to purchase.

Mobile phone 63
Clothes 62
Perfume/aftershave 61
Grocery products 60
Holiday/vacation 56
Car 44
Insurance 37