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Mobile app usage for brand research worldwide 2016, by age group

Share of global internet users who use mobile apps for online product research as of 2nd quarter 2016, by age group

The data describes the distribution of global active social media users who use social media for brand research as of the third quarter of 2015. During the survey period, 49% of respondents stated they used Instagram for researching brands.

16-24	28
25-34	28
35-44	21
45-54	13
55-64	8

Mobile app usage for brand research worldwide 2016, by age group

StatInvestor