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U.S. mobile shoppers and researchers 2015, by age

Distribution of shoppers in the United States who primarily research and purchase products via smartphone as of 3rd quarter 2015, by age group

The data describes the distribution of shoppers in the U.S. who primarily research and purchase products via smartphone, sorted by age group. As of the third quarter of 2015, 31.7% of mobile-first shoppers were between 18 and 29 years old.

18-29	31.7
30-44	36.3
45-59	19.4
60+	12.5

U.S. mobile shoppers and researchers 2015, by age

StatInvestor