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Mobile website search according to U.S. smartphone users 2014

How to you usually find mobile websites that you access on your smartphone?

The data describes a selection of mobile website search methods used by U.S. smartphone users. During the December 2014 survey, it was found that 26% of respondents found links to websites in social media apps.

Search (net) 54
Search for specific topic in search engine 48
Search for specific publication 13
In-app links (net) 35
Link in social media app 26
Link in other kind of mobile app 8
Link in news aggregation app (e.g. Flipboard) 6
Recommendation from friends (email, word of mouth) 29
Type in web address from memory 26
Promoted/discussed (net) 24
See website promoted in ad 10
See website discussed on a TV show, article, online 9
See website promoted on a product 6
See website promoted in a store 4
Bookmark sites so I can reach them directly 20
Other 10

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