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U.S. consumer responses to mobile retail advertising 2014

What information are you most likely to respond to in a retail-related mobile ad?

The data describes the information on mobile retail advertising methods U.S. mobile users were most likely to respond to. During the July 2014 survey it was found that 60% of respondents were likely to respond to discounts and sales mobile advertising. Product reviews were ranked second with a 36% engagement rate.

Discounts/sales	60
Product reviews	36
Product information	35
Giveaways	25
Directions to nearest store location	21
Offers/information about other products I might like	13
Style tips	7

U.S. consumer responses to mobile retail advertising 2014

StatInvestor