The data describes the distribution of digital video ad views in the U.S. from the first quarter in 2014 to the first quarter of 2018, by device. In the first quarter of 2018, 9% of digital ads views were performed from tablets.
Q1 '14 | 79 | 3 | 11 | 7 | |
Q2 '14 | 76 | 4 | 13 | 7 | |
Q3 '14 | 73 | 6 | 14 | 7 | |
Q4 '14 | 69 | 8 | 15 | 1 | 7 |
Q1 '15 | 67 | 8 | 17 | 8 | |
Q2 '15 | 62 | 10 | 21 | 7 | |
Q3 '15 | 52 | 13 | 19 | 6 | 10 |
Q4 '15 | 40 | 22 | 19 | 10 | 9 |
Q1 '16 | 37 | 22 | 18 | 14 | 9 |
Q2 '16 | 34 | 23 | 18 | 17 | 8 |
Q3 '16 | 36 | 22 | 17 | 16 | 9 |
Q4 '16 | 34 | 27 | 17 | 14 | 8 |
Q1 '17 | 31 | 32 | 13 | 16 | 8 |
Q2 '17 | 27 | 29 | 16 | 20 | 8 |
Q3 '17 | 28 | 29 | 15 | 20 | 8 |
Q4 '17 | 22 | 31 | 19 | 19 | 9 |
Q1 '18 | 24 | 34 | 18 | 16 | 9 |