The data describes how retailers' mobile web offering compare to the full functionality of the desktop site experience according to retail executives in the U.S. as of April 2018. Overall, 29% of retailing respondents who were categorized as "winners", which refers to retailers who were performing with better than average year-over-year sales growth rates, stated that their mobile web offerings provided more in terms of quality than their desktop websites. Additionally, 44% of winners stated that their mobile web offerings offered the same level as a fully functional desktop site.
Mobile offers more than desktop | 29 | 16 |
Mobile offers the same as desktop | 44 | 46 |
Mobile offers less than desktop | 22 | 22 |
Mobile offers far less than desktop | 5 | 16 |