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Mobile search ad spending share of paid search in European countries 2017

Share of paid search advertising spending going on mobile search in Europe in 2017, by country

The data presents the share of mobile search advertising as% of online paid-search advertising in selected European countries in 2017. That year, mobile search advertising's share in Ireland was 59.3%. Serbia had the highest share of mobile in paid search ad spend at 60%.

Serbia	60
Ireland	59.3
Turkey	59.3
Russia	55.1
France	48.4
United Kingdom	45.1
Netherlands	40.9
Belgium	39.5
Europe	39.3
Hungary	37
Norway	36.9
Denmark	33.2
Finland	32.4
Germany	30.3
Sweden	29.8
Czech Republic	29.5
Switzerland	29.1
Italy	27.6
Poland	25.7
Slovakia	24.1
Austria	22.8
Spain	22.5
Greece	21.8
Romania	20.9
Slovenia	16.5
Croatia	16.4
Bulgaria	16.2
Belarus	9.2

Mobile search ad spending share of paid search in European countries 2017

StatInvestor