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U.S. online shopping preference reasons 2017

In which cases do you prefer to buy products online?

The data illustrates the most common digital shopping preference reasons according to online shoppers in the U.S. as of April 2017. During the survey period, 69% of respondents stated that they preferred to shop online when the products were cheaper online.

When products are cheaper online	69
When there is no retail shop nearby that sells the product	40
When I don’t know whether the product is available in the retail shop	32
When I want to shop undisturbed/unobserved	22
When I don’t feel like walking to a shop	20
When items are too large/heavy to take home with me	16
Other	21
Don’t know	1

U.S. online shopping preference reasons 2017

StatInvestor