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Most trusted product recommendations among U.S. online shoppers 2017

Whose recommendations are you most likely to trust when you have to choose between different products?

The data displays the most trusted sources of recommendations for online product purchases according to online shoppers in the U.S. as of April 2017. During the survey period, 61% of respondents mentioned that they were most likely to trust recommendations from friends, acquaintances, or family members when choosing between different products.

Friends/acquaintances/family members 61
From other customers 53
From independent online review websites 39
Online shops 11
I don’t rely on recommendations with regard to online purchases 10
From trade magazines 4

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