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U.S. online shopper reasons in switching towards a higher priced item 2017

Between similar products online, which of the following has driven you to pay for a higher priced option?

The data describes the most common reasons for online shoppers in the U.S. to switch towards a higher priced option between similar online products in 2017. According to the survey findings, 35% of surveyed consumers stated that they made the switch to a higher priced option between two similar products, when one product had better reviews compared to other.

Better reviews	35
A brand name you trust	23
Reduced shipping cost	11
Product information answered your questions	9
No-hassle returns	8
A product you've heard about from others	7
Quicker delivery	5
Better product imagery or videos	2

U.S. online shopper reasons in switching towards a higher priced item 2017

StatInvestor