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Best part of online shopping process according to U.S. online buyers 2017

Stage of the digital purchase process that makes digital buyers in the United States happiest as of May 2018

The data describes the stage of the digital purchase process that makes digital buyers in the U.S. happiest. During the May 2018 survey, 43% of respondents stated that they were happiest when seeing their purchase as complete and confirmed.

Researching your options (e.g. comparing item on different sites) 24
Selecting your product on the website of your choice 21
Going through the checkout process 9
Seeing your purchase is complete and confirmed 43
Sharing your purchase with friends 4

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