Internet » Mobile Internet & Apps » Online shopping behavior in the United States | U.S. digital shopper reasons for abandoning carts 2017

Digital shoppers: reasons for abandoning carts U.S. 2016-2017

Primary reason for digital shoppers in the United States to abandon their carts in 2016 and 2017

The data describes information on the primary reasons for digital shoppers to abandon their carts in the U.S. in 2016 and 2017. During the most recent survey period, 54% of respondents stated they had abandoned shopping carts due to the cost of shipping.

Expensive shipping	63	54
Only browsing	57	40
Only researching	48	38
No free shipping	44	39
Unaware of shipping costs	35	24
Slow shipping	22	26
Long process	19	21
Bad site navigation	18	16

Digital shoppers: reasons for abandoning carts U.S. 2016-2017

StatInvestor