The data describes the most common products and services abandoned in their digital carts by internet users in the U.S. as of March 2018, by category. According to the findings, 40% of internet users abandoned online fashion orders, whereas fitness equipment purchases had an abandonment rate of 2%.
Online shopping cart abandonment
Despite a growing share of shopping happening online, getting customers to follow through and complete an online purchase can be difficult. Online shoppers are faced by a barrage of distractions when browsing or attempting to make a purchase online.
