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Leading purchase influences of U.S. online shoppers 2017

Most common purchase influences of online shoppers in the United States in 2017

The data describes the most common purchase influences of online shoppers in the U.S. as of 2017. According to the findings, the strongest factor to influence online shoppers was price according to 87% of respondents. Coming in second was the factor of shipping cost and speed, as stated by 80% of respondents.

Price	87
Shipping cost and speed	80
Discount offers	71
Variety of options in stock	71
Trustworthy reviews	68
Flexible or free returns	68
Brand reputation	67
Simple site navigation	64
Tailored selection of products	53
Mobile-friendly webpage	46
Loyalty/rewards program	45
Friend and family	42
Top searching engine results	39
Social media recommendations	23
Advertisements	21

Leading purchase influences of U.S. online shoppers 2017

StatInvestor