U.S. online shopper online review consumption 2017, by product type

The data describes the number of reviews read by consumers in the U.S. when purchasing electronics, clothing and household staples online in 2017. According to the findings, the majority of online shoppers when browsing for electronic or clothing products, read at least five or more reviews when purchasing such items. The surveyed results showed that 62% of consumers read five or more reviews for electronic products, while 42% stated similar when purchasing clothing products online.