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U.S. online review usage frequency prior to new product purchase 2017

When looking for a new product, how frequently do you read online reviews before purchasing the product?

The data describes the frequency of online review usage before purchasing a new product according to consumers in the U.S. During the April 2017 survey, 17% of respondents stated that they always looked up reviews online before making a new purchase.

Always	17
Most of the time	41
About half of the time	18
Sometimes	17
Never	7

U.S. online review usage frequency prior to new product purchase 2017

StatInvestor