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U.S. online review importance prior to new product purchase 2017

When looking for a new product, how important are the online reviews before deciding to purchase the product?

The data describes information on the importance of online reviews before deciding to purchasing a new product according to consumers in the U.S. During the April 2017 survey, 38% of respondents stated that online reviews were very important before making a purchase decision.

Extremely important	19
Very important	38
Moderately important	29
Slightly important	11
Not at all important	2

U.S. online review importance prior to new product purchase 2017

StatInvestor