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U.S. online review usage prior to new product purchase 2017, by product

Which types of products or brands have you read online reviews about before purchasing the product?

The data describes information on the most common types of products that U.S. consumers read online reviews for before making a new purchase. During the April 2017 survey, 54% of responding online review users read online restaurant reviews before visiting.

Electronics/Computers/Phones	70
Home appliances (washer, refrigerator, etc)	57
Restaurants	54
Cars, SUVs, Trucks, etc	50
Home furnishings (Mattress, furniture, towels, etc)	39
Travel (Airlines, Hotels, etc)	39
Clothing (Levis, Uggs, etc)	33
Books/Music	32
Retailers (Macy’s, Target, Walmart, etc)	30
Entertainment (Disney, movie theater, etc)	26
Toys/games	25
Food or wine	24
Other	1

U.S. online review usage prior to new product purchase 2017, by product

StatInvestor