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Leading types of online review sources in the United States 2017

Which of the following sources have you used to read online reviews within the last six months about products and service providers?

The data describes a ranking of the most popular online review sources according to consumers in the U.S. During the April 2017 survey, it was found that 36% of survey respondents had consulted online reviews via expert sources in the preceding six months.

Expert sources (Consumer Reports, CNET, Cook’s Illustrated, etc.) 36
Home services sites (Angie’s List, HomeAdvisor, Houzz, etc.) 21
Restaurant & food-service review sites (Yelp, Google reviews, OpenTable, etc.) 47
Travel sites (Tripadvisor, Travelocity, Expedia, Orbitz, Kayak, etc.) 35
Consumer agencies (Better Business Bureau, Federal Trade Commission, etc.) 23
Individual blogs 13
Online stores (Amazon, BestBuy, Wayfair, Target, Walmart, etc.) 74
Social media (Twitter, Facebook, etc.) 28
Other 4

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