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U.S. consumer retail purchase preference 2017, by product

Preferred purchase methods for selected types of products according to shoppers in the United States as of May 2017

The data describes the preferred purchase methods for selected types of products according to shoppers in the U.S. as of May 2017. During the measured period, 31.45% of respondents had purchased apparel items online and had them shipped home or to work. Online purchase followed by in-store pickup was especially popular among electronics shoppers.

Items from a pharmacy/drug store 82.21 13.61 4.18
Items from home improvement retailers 81.33 11.8 6.87
Cosmetics 67.55 24.64 7.82
Clothing and apparel 63.31 31.45 5.23
Footwear 61.97 31.93 6.1
Sporting goods 53.23 37.84 8.93
Electronics 39.52 49.64 10.84