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U.S. path to multi-channel retail purchases 2017

Most frequently used paths to purchase with multi-channel retailers according to online shoppers in the United States as of February 2017

The data describes preferences of U.S. consumers regarding multi-channel retailing. As of February 2017, it was found that 43% of respondents had searched for goods online and also purchased them online. A further 14% of respondents stated that they had search for goods online and then bought them in a store.

Search online, buy online	43
Search in store, buy in store	21
Search online, buy in store	14
Search online and in store, buy in store	8
Search online and in store, buy online	7
Search in store, buy online	7

U.S. path to multi-channel retail purchases 2017

StatInvestor