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U.S. digital shopper free shipping qualification measures 2017

Actions taken by digital shoppers in the United States to qualify for free shipping as of February 2017

The data describes key actions taken by digital shoppers in the U.S. to qualify for free shipping. During the February 2017 survey, 48% of respondents stated that they added items to their shopping cart to qualify for free shipping.

Add items to a cart to qualify for free shipping with intention of keeping items 48
Choose the slowest transit time offered on a retailer's site because it's free 44
Search online for a promo code for free shipping 41
Chose ship to store or pick up in store 36
Delay making my purchase to wait for free shipping offer 31

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