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Influence of shipping costs on purchase decisions among U.S. online shoppers 2017

How far do shipping costs influence your purchase decision when shopping online?

The data shows information about influence of shipping costs on purchase decision of online shoppers in the U.S. as of April 2017. During the survey period, 57% of respondents said that they canceled their order if the shipping costs were too high.

I cancel my order if the shipping costs are too high 57
High shipping costs make me think twice about whether I actually want a given product 54
I tend to order more often from shops that offer free shipping 45
I always make sure that I can return everything free of charge 15
High shipping costs make me order rather more, so I feel like it is worth paying them 5
Shipping costs have no influence on my purchase decision 2

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