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U.S. online shopper dissatisfaction reasons 2017

Most common bad online shopping experiences according to online shoppers in the United States as of April 2017

The data illustrates the list of aspects with which U.S. online shoppers were dissatisfied with during online shopping as of April 2017. During the survey period, 50% of respondents highlighted that they were not satisfied with product quality while shopping online.

Product quality 50
Ways to contact the shop 17.5
Customer friendliness/goodwill 16.8
Shipping 37.8
Payment process 8.4
Account creation 2.5
Other 18
Don’t know 1.5

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