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Online video, TV and film consumption in the UK 2015, by platform

Share of respondents watching online video content in the United Kingdom 2015, by platform type

The data depicts online video, TV and film consumption in the UK in 2015, by consumption platform. In 2015, TV catch up services were most commonly watched, at 57% penetration. Second most common was viewing video content posted on social networking sites other than YouTube.

TV catch up services 57
Video content posted on social networking sites other than YouTube 51
YouTube videos uploaded by friends, family or other YouTube users 45
Video content on news websites 34
Official YouTube channels from brands or organisations you are familiar with 32
Free video on-demand content available through your subscription service provider 31
Online video rental services downloaded or streamed 28
Video content you have paid for on digital or online stores 27
Paid video on-demand content available through your subscription service provider 21
Other TV or video channels available online 19