The data shows the usage frequency of short form video on-demand in the UK in 2014, by type of service. In 2014, a share of 17% of respondents stated that they watched a youtube video by a friend, family member or other Youtube user at least once a week.
YT videos from friends/ family/ other YT users | 12 | 18 | 17 | 13 | 12 |
Content posted on non YT social network sites | 12 | 18 | 15 | 10 | 9 |
Official YT channels from brands/ orgs | 11 | 14 | 13 | 10 | 11 |
Video content on news websites | 6 | 13 | 13 | 8 | 10 |
Other TV/video channels available on-line | 4 | 8 | 9 | 7 | 7 |