The data depicts device owners usage of SVoDs in the UK in 2014, by frequency of use. In 2014, 29% of responding smartphone owners watched a short video on-demand every day.
Every Day | 29 | 29 | 24 |
Several times a week | 21 | 16 | 23 |
At least once/week | 16 | 11 | 14 |
At least once/month | 11 | 8 | 11 |
Less than once/month | 14 | 12 | 13 |