The data displays the age profile of Netflix users in the UK in early 2015 and 2016. During the period of consideration, the popularity of Netflix grew across all age groups, but, overall, it was more popular among younger groups. As of the most recent survey wave, 58% of respondents aged between 16-24 years reported using Netflix (14% increase compared to early 2015).
2015 W1 | 44 | 39 | 26 | 15 | 6 |
2016 H1 | 54 | 46 | 35 | 25 | 8 |
2016 H2 | 58 | 51 | 35 | 29 | 13 |