Netflix usage penetration by age in the UK 2015-2016

Share of respondents using Netflix in the United Kingdom from 2015 to 2016, by age group

The data displays the age profile of Netflix users in the UK in early 2015 and 2016. During the period of consideration, the popularity of Netflix grew across all age groups, but, overall, it was more popular among younger groups. As of the most recent survey wave, 58% of respondents aged between 16-24 years reported using Netflix (14% increase compared to early 2015).

2015 W1 44 39 26 15 6
2016 H1 54 46 35 25 8
2016 H2 58 51 35 29 13