Netflix subscription service usage in the United Kingdom 2015-2016, by TV platform

The data displays the penetration of Netflix subscriptions in the UK in early 2015 and early 2016, broken down by platform. As of the most recent study wave, the share of Netflix usage was the highest in Virgin homes (39 percent; 5% increase since the beginning of 2015). Other platforms with high Netflix usage were Sky (33 percent; 5% growth), and Youview, BT and Talk Talk (33 percent; 3% growth).