The data shows a forecast of the smartphone user penetration rate in the UK from 2015 to 2022. In 2022, the share of monthly active smartphone users is projected to reach 79.7% of the total population. This would be an increase of over 16% from 61.71% in 2014.
In the United Kingdom, the most popular mobile device vendor has been Apple since 2010, which had a total market share of 49.04% in the first eight months of 2017. In January 2017, the total market share of the Apple iPhone 7 Plus in terms of total smartphone sales in the United Kingdom was higher than all others.