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U.S. Snapchat user penetration 2016-2021

Snapchat user penetration in the United States from 2016 to 2021

The data describes the penetration rate of Snapchat users in the U.S. from 2016 to 2021. In 2016, 33.4% of social network users in the United States accessed the over-the-top messaging app to communicate. This share is projected to grow to 46.5% in 2020.

2016	33.4
2017	40.8
2018	43.4
2019	45.4
2020	46.5
2021	47

U.S. Snapchat user penetration 2016-2021

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