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Social media usage during everyday activity planning by U.S. users 2015

Usage of selected social media apps during the planning of everyday activities according to users in the United States as of October 2015

The data presents the usage of selected social media apps during the planning of everyday activities according to users in the U.S. as of October 2015. During the survey period, it was found that 83% of social media users accessed Pinterest to collect ideas for projects.

Collecting ideas for projects	83	24	23	11	11	35	18
Discovering new interests	75	33	30	13	14	48	26
Pursuing your hobbies	73	28	27	9	14	40	21
Seeking inspiration	72	28	34	13	12	45	22
Planning for holidays or parties	70	34	19	6	12	16	15
Learning more about something that interests you	69	35	25	14	14	44	26
Expressing your creativity	67	35	47	10	32	51	25
Planning daily meals	63	19	16	4	10	16	11
Finding fitness tips	55	31	27	6	10	29	21
Relaxing	48	45	36	7	29	48	27
Finding/taking time for yourself	44	39	29	8	21	42	23
Relieving stress	43	38	30	7	29	45	27
Planning a vacation	36	24	16	5	10	16	13
Shopping	32	23	19	5	9	14	13
Managing work/school projects	27	21	12	18	12	13	13
Staying connected with friends/family	9	85	39	11	37	15	32
Keeping up-to-date on my favourite celebrities	9	40	45	5	20	24	55
Making professional connections	8	33	16	80	9	12	23
Communicating with friends and family	8	84	33	9	42	17	31
Keeping up to date with news, sports, or politics	7	56	20	8	15	25	50

Social media usage during everyday activity planning by U.S. users 2015

StatInvestor